- October 2, 2024
- gmmadmin
AvantLink vs. GoMarketMe: An Unbiased Comparison
We have recently onboarded a new customer who initially considered using AvantLink. While both GoMarketMe and AvantLink provide affiliate marketing solutions, they differ significantly in their operations and offerings.
To help you determine which platform best meets your needs, we have put together an unbiased comparison between the two.
How GoMarketMe Works for Affiliate Marketing:
- For App Developers (Advertisers/Merchants):
- Invite Affiliates/Influencers: App developers using GoMarketMe can invite affiliates or influencers to promote their mobile apps in exchange for a percentage of the revenue generated through in-app purchases and subscriptions.
- No Monthly Fees: Unlike many affiliate platforms, GoMarketMe doesn’t charge a monthly fee. Instead, it works on a revenue share model—if the affiliate generates no sales, the developer doesn’t pay anything.
- Focus on In-App Purchases: GoMarketMe is optimized for apps, and its primary focus is driving in-app purchases and subscriptions, which is especially valuable in the mobile app ecosystem.
- Cross-Platform Compatibility: GoMarketMe works with apps on native iOS, Android, Flutter, and React Native, making it versatile for a range of app developers.
- Simple Tracking: GoMarketMe provides tracking of affiliate-driven revenue from in-app purchases, offering real-time analytics and reports.
- For Affiliates/Influencers:
- Easy Onboarding: Affiliates can easily join an app’s affiliate program if invited by the developer.
- Promote Apps: Affiliates promote mobile apps through various channels (social media, blogs, etc.) and earn a commission from the in-app purchases or subscriptions made by users who they refer.
- Transparent Earnings: Affiliates can track their earnings in real-time based on their performance in promoting the app, and they are paid based on the agreed commission rate.
Comparison: AvantLink vs. GoMarketMe
| Feature | AvantLink | GoMarketMe |
|---|---|---|
| Primary Focus | Web-based affiliate marketing for eCommerce and other industries. | Affiliate marketing for mobile apps (iOS, Android). |
| Revenue Model | Pay-per-sale (CPS), commissions on purchases. | Revenue share from in-app purchases and subscriptions. |
| Target Market | Online stores, product-based businesses. | App developers, especially those with subscription models or in-app purchases. |
| Fees | Some programs have monthly fees or platform fees. | No monthly fees; only pay when affiliates generate sales. |
| Affiliate Types | Bloggers, content creators, coupon/deal sites. | Influencers, app promoters, developers. |
| Supported Platforms | Web, eCommerce. | Mobile apps on iOS, Android, Flutter, React Native. |
| Tracking | Multi-channel (web, mobile, etc.), API integration. | Focused on in-app purchase tracking and analytics. |
| Merchant Sign-Up | Merchants set up their own affiliate programs. | App developers invite affiliates, no setup fee. |
| Tools & Features | Advanced tracking, product feeds, browser extensions, API. | Real-time analytics and tracking designed specifically for app sales, API. |
How GoMarketMe Can Complement AvantLink:
If you’re using GoMarketMe, you could potentially work with affiliates who specialize in mobile app promotion, while AvantLink could be a better fit for broader web-based affiliate marketing programs. They serve different markets but can complement each other if your goal is to expand affiliate marketing efforts across both web and app platforms.
To learn more about GoMarketMe, visit www.gomarketme.co.