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The Challenge of Affiliate Marketing for Native iOS and Android Apps
  • May 30, 2024
  • gmmadmin

The Challenge of Affiliate Marketing for Native iOS and Android Apps

Affiliate marketing is a powerful strategy that has significantly shaped the landscape of online commerce. It involves partnering with affiliates who promote your products or services, driving traffic and sales through their efforts. Traditionally, this process has relied heavily on cookies, small pieces of data stored in web browsers that track user interactions and attribute sales to the correct affiliates. However, the world of mobile apps presents unique challenges that traditional cookie-based affiliate platforms are ill-equipped to handle.

The Cookie Conundrum

Cookies have long been the backbone of affiliate marketing on the web. They enable the tracking of user behavior, clicks, and conversions, ensuring that affiliates are credited for the traffic and sales they generate. But this method has a critical limitation: it is inherently web-based. When it comes to native iOS and Android apps, cookies simply don’t function in the same way.

Native apps operate within their own environments, separate from web browsers. They don’t rely on cookies for tracking and thus can’t leverage the traditional affiliate marketing mechanisms that web-based platforms use. This disconnect creates a significant gap, leaving app developers and marketers struggling to implement effective affiliate programs.

The Rise of Native Apps

As mobile usage continues to surge, businesses are increasingly focusing on developing robust native apps to enhance user experience and engagement. These apps offer superior performance, better integration with device features, and a more immersive experience compared to mobile websites. However, the lack of cookie-based tracking in native apps poses a substantial hurdle for affiliate marketing.

The Need for a New Solution

The inadequacy of traditional affiliate platforms in the context of native apps highlights the need for a new solution tailored to the mobile environment. This is where GoMarketMe steps in.

At GoMarketMe, we understand the intricacies of affiliate marketing for native apps. Our platform is designed to bridge the gap, enabling effective affiliate marketing without relying on cookies. Here’s how we do it:

  1. In-App Tracking: Our technology leverages advanced in-app tracking mechanisms that accurately attribute user actions and sales to the correct affiliates, ensuring they receive the credit they deserve.
  2. Seamless Integration: We provide easy-to-implement SDKs for both iOS and Android, allowing developers to integrate our tracking capabilities directly into their apps. This ensures a seamless experience for both users and affiliates.
  3. Real-Time Analytics: Our platform offers comprehensive analytics, giving you real-time insights into the performance of your affiliate campaigns. This data is crucial for optimizing your strategies and maximizing your ROI.
  4. User Privacy: In an era where user privacy is paramount, our solution is designed to comply with all relevant regulations, ensuring that user data is handled with the utmost care and transparency.

Why GoMarketMe?

GoMarketMe is more than just a tool; it’s a partner in your affiliate marketing journey. We are committed to helping you overcome the challenges of affiliate marketing in the mobile era. With our platform, you can unlock the full potential of your native iOS and Android apps, driving growth and success through effective affiliate partnerships.

Our unique approach ensures that you are not constrained by the limitations of traditional cookie-based tracking. Instead, you can leverage the power of native apps to create a seamless and efficient affiliate marketing ecosystem.


The shift from web-based to mobile-first strategies demands a new way of thinking about affiliate marketing. Traditional cookie-based platforms are no longer sufficient in the context of native iOS and Android apps. GoMarketMe offers the innovative solutions you need to navigate this new landscape successfully.

Join us in redefining affiliate marketing for the mobile age. Together, we can overcome the challenges and harness the full potential of your native apps.

To learn more about how GoMarketMe can transform your affiliate marketing strategy, visit

Toni Peinoit Founder, GoMarketMe Technology

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