Blog Detail

Built-In Fraud Protection

Built-In Fraud Protection

When it comes to mobile app affiliate marketing, fraud is one of the biggest concerns for developers. Fake installs, bot traffic, self-referrals, fabricated conversions — these issues don’t just drain budgets, they destroy trust and make it nearly impossible to scale an affiliate program reliably.

This is exactly why GoMarketMe, the first affiliate marketing platform for iOS and Android mobile apps, includes built-in fraud protection in every plan. Not as an add-on. Not as an upgrade. Fraud protection is part of the core product by design.

In this article, we’ll break down how GoMarketMe eliminates the most common types of mobile affiliate fraud and ensures that developers only pay for real, verified revenue.

Why Fraud Happens in Traditional Affiliate Marketing

Traditional affiliate systems reward:

  • Clicks
  • Traffic
  • Installs
  • Signups

This model creates strong incentives for fraudsters: fake app installs, incentivized downloads, bot-generated traffic, and even affiliates referring themselves with burner accounts.

But app developers don’t benefit from clicks or installs: they benefit from purchases and subscriptions.

That’s why GoMarketMe flips the model on its head.

✔️ GoMarketMe Is 100% Performance-Based (Which Eliminates Fraud Incentives)

GoMarketMe affiliates earn only when they generate:

  • Successful purchases, and
  • Active, paid subscriptions

There is no payout for:

  • Installs
  • Clicks
  • Signups
  • Trials
  • Refunded purchases

This instantly removes the financial incentive for fake installs, bots, or low-quality traffic. If an affiliate wants to earn with GoMarketMe, the only way is to generate real revenue for the app.

This performance-based structure is the foundation of GoMarketMe’s fraud protection — but the platform goes much further.

🔍 All Purchases Are Server-Verified with Apple and Google

Every in-app purchase (IAP) and subscription reported to GoMarketMe is verified with:

✔️ Apple App Store Server API
✔️ Google Play Developer API

Before an affiliate can earn a commission, GoMarketMe confirms:

  • The transaction is legitimate
  • It was processed and approved by Apple or Google
  • It has not been refunded
  • It is linked to the correct affiliate referral
  • It is not part of a trial or introductory offer

This server-to-server verification eliminates:

  • Fake receipts
  • Modified IAP data
  • Spoofed client-side events
  • Fake trial conversions
  • Manual manipulation

Everything passes through Apple or Google before GoMarketMe attributes the sale.

♻️ Refunds & Trials Are Automatically Excluded

Fraudsters love to generate fake revenue by:

  • Triggering free trials
  • Purchasing an item and immediately canceling
  • Requesting instant refunds

GoMarketMe blocks all of it by default.

Automatically excluded events include:

  • Free trials
  • Introductory offers
  • Refunded purchases
  • Canceled subscriptions
  • Duplicate transactions

This ensures developers only pay affiliate commissions for real, non-refunded, paid revenue.

🚀 Final Takeaway

Fraud has plagued traditional affiliate marketing for years — but it doesn’t have to plague your app.

Thanks to GoMarketMe’s server-verified, purchase-based attribution, app developers can finally run affiliate programs without worrying about exploitation or inflated metrics.

Only real purchases count.
Only real affiliate-driven revenue generates commissions.

👉 Visit GoMarketMe to get started or log in to your account.

Leave A Comment