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Apple WWDC 2025: New Affiliate Marketing Opportunities for iOS Apps

Apple WWDC 2025: New Affiliate Marketing Opportunities for iOS Apps

Apple just made a major move at WWDC 2025 that will change how mobile apps run promotions and measure ROI: Offer codes are now available for all in-app purchases (IAPs) — not just subscriptions.

If you’re an app developer looking to grow revenue through affiliate marketing or influencer campaigns, this is a huge win. Combined with GoMarketMe’s real-time attribution platform, the possibilities for personalized promotions and partner-specific tracking just got a serious upgrade.

Apple’s Offer Code Expansion

Up until now, offer codes were only available for subscriptions. With this latest update, Apple is finally unlocking that power across the board:

  • ✅ Consumables (e.g. coins, boosters)
  • ✅ Non-consumables (e.g. one-time unlocks)
  • ✅ Subscriptions and non-subscriptions


Key Technical Specs:

  • Up to 10 active offer codes per IAP
  • Generate up to 1 million offer codes per app per quarter
  • Set redemption eligibility rules, like:
    • New users only
    • Returning users who haven’t purchased in the last 30 days
    • Existing purchasers

This makes it easier than ever to design targeted promos, retarget lapsed users, and segment offers based on user behavior.

GoMarketMe: Use Offer Codes for your Affiliates

At GoMarketMe, we’re excited about how this update enhances our platform’s core strength: performance-based marketing for mobile apps.

With Apple expanding offer code capabilities, you can now:

  • Run holiday promos for consumables (e.g. “Double gems when you buy this weekend”)
  • Assign trackable launch discounts for influencers
  • A/B test exclusive upsell offers without changing your app’s pricing

With GoMarketMe, you can:

  • Assign a unique offer code to each affiliate or influencer
  • Track affiliate-driven app installs and sales in real time as users redeem these codes
  • Attribute revenue back to the right partner, even if you’re running multiple overlapping promotions

Use GoMarketMe’s reporting dashboard to see who’s driving installs and revenue — in real time.

Let’s Talk User Experience

Offer codes can be shared verbally — for example, when influencers mention their unique code in TikTok videos or livestreams (read more about TikTok and iOS app offer codes here).

They’re also built directly into GoMarketMe’s short links and QR codes. When users click or scan the QR code of a Private Campaign w/ Offer Codes, GoMarketMe automatically redirects them to the affiliate’s offer code redemption URL — with the code pre-filled.

Want more control over the experience? GoMarketMe gives you the option to:

  •  ✅ Redirect users straight to your App Store page
     If your app supports native offer code redemption, skip Apple’s default redemption screen and send users directly to your download page — preserving your branding and improving conversion rates.

This flexibility ensures you can optimize for both user experience and accurate affiliate tracking.

How to Scale Beyond 10 Offer Codes / Affiliates?

Apple limits offer codes to 10 active codes per IAP, which means you can assign offer codes to a maximum of 10 affiliates per in-app purchase.

Thinking of working with more than 10 affiliates or influencers? GoMarketMe lets you create affiliate campaigns that don’t rely solely on App Store offer codes. Instead, it issues short links and QR codes without restrictions, so you can invite unlimited affiliates and influencers while maintaining accurate tracking and attribution.


Final Takeaway

Apple’s WWDC 2025 update signals a big shift: developers gain more flexibility in how they sell, discount, and promote their in-app content through affiliate marketing.

With GoMarketMe, you’re already ahead of the curve — featuring real-time sales attribution, unique offer code links, and affiliate-level reporting built in.

Whether you’re running a multi-influencer campaign or simply testing different incentives, GoMarketMe + Apple’s expanded offer code support is a combination you don’t want to overlook.

Start your first affiliate campaign today — no monthly fees, just pay-as-you-earn.

👉 Visit GoMarketMe.co

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