- Published:
By popular demand, Affiliate Commission Duration is now available on the GoMarketMe Pro plan.
The feature was previously available to Enterprise customers. Now, Pro customers can also choose to limit how long affiliate commissions apply to subscription renewals.
You can keep commissions Unlimited, which remains our recommended setting, or choose exactly how many subscription renewals should remain commissionable.
What Does It Mean to Limit Affiliate Commission Duration?
By default, GoMarketMe campaigns use an Unlimited commission duration.
When an affiliate refers a subscriber, they continue earning their campaign commission on qualifying subscription renewals for as long as that subscription remains active.
With Affiliate Commission Duration, you can instead set a maximum number of commissionable renewals.
For example, set the duration to 3 renewals and:
- For a one-time in-app purchase, nothing changes. There are no renewals to limit.
- For a subscription, the affiliate earns commission on the initial subscription purchase and the next 3 qualifying renewals.
After the third renewal, the subscription can continue normally, but no additional affiliate commission applies.
This gives you a simple way to control how long recurring affiliate commissions last.
The GoMarketMe Platform Fee Stops Too
Affiliate Commission Duration applies to both the affiliate commission and the GoMarketMe platform fee.
If you limit a campaign to 3 renewals, both the affiliate commission and GoMarketMe platform fee stop after the third qualifying renewal.
GoMarketMe does not continue charging its platform fee after the affiliate commission period ends.
So when you limit the duration, you are limiting the entire affiliate revenue split.
Why We Still Recommend Unlimited
Having the option to set a limit doesn’t mean you necessarily should.
For most campaigns, we recommend keeping Affiliate Commission Duration set to Unlimited whenever your unit economics allow it.
Good affiliates have options.
Affiliates, creators, power users, business partners, and other promoters may have multiple apps and partnership opportunities competing for their attention. Your commission structure is one of the ways your campaign can stand out.
The commission percentage matters, but so does how long affiliates can continue earning from the customers they refer.
An Unlimited recurring commission gives affiliates more upside and a stronger reason to prioritize your app and keep promoting it over time.
Keeping commissions Unlimited can help you:
- Attract stronger affiliates
- Stand out from competing affiliate programs
- Retain your best-performing partners
- Encourage long-term promotion
- Reward affiliates for referring subscribers who stay subscribed
- Align affiliate incentives with customer lifetime value
For subscription apps especially, recurring commissions can turn a single referral into a long-term partnership.
When Limiting Affiliate Commission Duration Makes Sense
There are still cases where a cap can make sense.
You may want greater predictability around acquisition costs, or you may prefer to offer a higher commission for a shorter period.
For example, instead of offering a lower commission indefinitely, you could offer a more aggressive commission for the first 3, 6, or 12 renewals.
The right structure depends on your margins, customer lifetime, payback period, commission rate, and growth strategy.
Affiliate Commission Duration gives you that flexibility.
You already choose how much affiliates earn. Now, on Pro, you can also choose how long recurring commissions last.
More Control on GoMarketMe Pro
GoMarketMe Pro remains built around making affiliate marketing accessible to mobile apps:
$0/month. Unlimited affiliates. Unlimited campaigns. Performance-based pricing.
And now Pro customers can add more control over recurring commissions when they need it.
Keep your campaign Unlimited to maximize its appeal to affiliates, or set a renewal limit when your economics call for it.
Affiliate Commission Duration was already available on GoMarketMe Enterprise. By popular demand, we’re now making it available on Pro as well.
Ready to customize your campaign? Log in to GoMarketMe and set your Affiliate Commission Duration, or keep it Unlimited to make your campaign as attractive as possible to affiliates.